Privacy Policy
Last updated: June 2026
Kesri Metal Limited ("Kesri Metal," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us through this website (https://kesrimetal.co.in/) and our WhatsApp Business communication channel. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
1. Who We Are
Kesri Metal Limited is a manufacturer of aluminium products, including Solar Module Frames, Solar Mounting Structures, and Balance of System (BoS) components, based at:
561, Urla Industrial Area, Raipur – 492003, Chhattisgarh, India
GSTIN: 22AAACK9617Q1Z4
Email: bkgupta@kesrimetal.co.in
Phone: 9893023711
2. Information We Collect
We may collect the following information when you interact with our website, contact forms, or WhatsApp Business number:
- Name and company name
- Mobile number and/or WhatsApp number
- Email address
- Project details such as location, capacity (kW/MW), project type, quantity requirements, and timeline
- Any other information you voluntarily share with us during a conversation or inquiry
We do not knowingly collect sensitive personal information such as financial account details, passwords, or government identity numbers through this website or our WhatsApp channel.
3. How We Collect Information
- Website forms: When you fill out an enquiry, contact, or quote request form.
- WhatsApp Business communication: When you message us on our official WhatsApp Business number, including conversations handled by our AI-assisted chat system.
- Direct communication: When you email or call our team directly.
4. How We Use Your Information
We use the information you provide to:
- Respond to product enquiries and quotation requests
- Understand your project requirements and recommend suitable products
- Generate and follow up on sales leads
- Send product catalogues, brochures, or technical documentation you request
- Improve our customer service and communication quality
- Comply with legal and regulatory requirements
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
5. WhatsApp and AI-Assisted Communication
Our WhatsApp Business number uses Meta's official WhatsApp Business Platform to send and receive messages. Some replies to your messages may be generated with the assistance of an AI-based system to provide faster responses to common questions. This system:
- Is configured to answer using verified Kesri Metal product information only
- Will never invent prices, specifications, or certifications
- Will connect you with a member of our human sales or technical team for any request requiring expert review, final pricing, or commercial commitments
Messages and enquiry details may be processed using the following third-party service providers acting on our behalf, solely to deliver and process your messages:
- Meta Platforms, Inc. — for sending and receiving WhatsApp messages (subject to Meta's own privacy policy)
- OpenAI, L.L.C. — for generating AI-assisted draft responses based on your message content
- Google LLC — for secure storage of enquiry/lead records (e.g., Google Sheets) and email notifications to our sales team
These providers process data only as necessary to deliver these services and are not authorized to use your information for their own marketing purposes.
6. Data Storage and Security
Enquiry and lead information submitted through our website or WhatsApp is stored on secure, access-controlled systems maintained by our automation service provider, Technowild, on our behalf. We take reasonable technical and organizational measures to protect your information from unauthorized access, alteration, or disclosure.
7. Data Retention
We retain your personal information only for as long as necessary to respond to your enquiry, fulfil a business relationship, or comply with legal, accounting, or reporting obligations. You may request deletion of your information at any time (see Section 9).
8. Cookies and Website Analytics
Our website may use basic cookies or analytics tools to understand visitor traffic and improve site performance. These tools do not collect personally identifiable information unless you voluntarily submit it through a form.
9. Your Rights
You may contact us at any time to:
- Request a copy of the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information, subject to legal or contractual retention requirements
- Opt out of further WhatsApp or email communication from us
To exercise these rights, contact us at bkgupta@kesrimetal.co.in.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.
11. Children's Privacy
Our website and WhatsApp communication are intended for business use by adults representing companies, contractors, or organizations. We do not knowingly collect information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page will reflect the most recent revision.
13. Contact Us
If you have questions or concerns about this Privacy Policy or how your information is handled, please contact:
Kesri Metal Limited
561, Urla Industrial Area, Raipur – 492003, Chhattisgarh, India
Email: bkgupta@kesrimetal.co.in
Phone: 9893023711